Join the #LearnToLearn Student Social Media Challenge
Across IB World Schools, students are developing one of the most important skills for their future: learning how to learn. In world where AI tools are changing the landscape of the workplace and schools, being an active learner is every student’s superpower and has always been at the center of an IB education.
This school year, we’re inviting schools to help make that learning visible through a creative, student-led social media campaign:
#LearnToLearn | #IBStudentVoices | #SchoolwideIB
Why a Campaign? Because Students Understand Influence
Students already know how ideas spread online. They’ve watched brand moments—from the playful Spidey x Dunkin’ takeover to the viral Wicked movie launch—spark participation, creativity, and conversation.
Now, students can harness that same energy to share something far more personal: how they grow as learners.
The Challenge
Students create a short social media post showing:
an ATL skill they’re developing,
how they practice it, and
why it matters in a fast-changing, AI-driven world.
Any format works—video, reels, graphics, edits, storytelling, humor. What matters is that their authentic voice comes through. Do you have students who do not use Social Media? No worries! Have them storyboard or use another creative method to compose their product.
This isn’t about promoting IB; it’s about making learning visible!
It’s also about students owning and sharing their learning journeys.
Support for Schools
We’ve created a curriculum resource toolkit aligned to the study of non-literary texts in IB Language and Literature courses (MYP, DP, and CP) that includes:
a short learning sequence on ATL + social media literacy,
prompts, templates, a presentation slide deck, and social media campaign examples,
guidance on safe and responsible posting,
instructional resources to support exploration of marketing techniques and strategies.
Once students are ready, they share their posts using:
#LearnToLearn | #IBStudentVoices | #Schoolwide IB and other hashtags of their choosing.
The IB will be on the lookout to celebrate and amplify student voice across our global community.
Why Participate?
This challenge helps students:
strengthen metacognition and agency,
understand how digital influence works,
connect ATL skills to real-world futures,
contribute to a shared global narrative about what IB learning feels like.
It’s a chance for students to show the world what it means to become a lifelong learner.
We can’t wait to see what they create.
