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“Introducing Marketing Campaigns” (.ppt) slide deck template
Reference materials
MARKETING CAMPAIGNS - NIKE - “Just do it”
Chelsea Erieau-Larkin. (2023). “Nike’s last words: the rise and fall of “Just Do It” Hapana. Web. [Accessed Feb 2025]
Manuela López Restrepo. (2022). “Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden.” NPR. Web. [Accessed Feb 2025]
[No name]. (No date) “The history of Nike’s Just Do It campaign” Creative Review. Web. [Accessed Feb 2025]
SOCIAL MEDIA CAMPAIGNS - Dunkin’ Donuts
Jack Appleby. (2024) “How Dunkin' turned one donut photo into an entire social campaign: The Itsy Bitsy Spider Crawled up the Instagram Account.” Future Social. Web. [Accessed Feb 2025]
Amaris Encinas & Gabe Hauari. (2024) “Dunkin' gets spicy in Instagram posts, talks about 'ya girl.' The internet is here for it.” USA Today. Web. [Accessed Feb 2025]
SOCIAL MEDIA CAMPAIGNS - Wicked the Movie
Bethany Hemsley. (2024). "How Wicked Redefined Movie Marketing." Favola. Web. [Accessed Feb 2025]
Erin Kayata (2024) “Why are so many brands collaborating with the ‘Wicked’ movie?” Northeastern Global News. Web. [Accessed Feb 2025]
Social Media Campaign Examples
Dunkin’ Donuts “Spidey” on Instagram
Click the image to visit Dunkin’ on Instagram
Dunkin’ Post - Who dis Diva
Dunkin’ Post - The Spidey D Apology
Dunkin’ Reel - Catching Spidey
Wicked the Movie - Promotional Campaign
Click the image to visit Wicked - Movie on Instagram
Wicked Reel - Behind the Scenes
Wicked Reel - Singalong
A step further - resources to advance understanding
Erica Santiago (2025) “The Psychology of Short-Form Content: Why We Love Bite-Sized Videos”. Hub Spot. Web. [Accessed Feb 2025]
Islam, M., & Sheikh, S. A. (2024). Are Social Media-Based Marketing Strategies the New Mechanisms for Attracting Consumers? A Quantitative Method-Based Approach. Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3571-3583. https://doi.org/10.3390/jtaer19040173
Rosário, A., & Raimundo, R. (2021). Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3003-3024. https://doi.org/10.3390/jtaer16070164
Ziakis, C., & Vlachopoulou, M. (2023). Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review. Information, 14(12), 664. https://doi.org/10.3390/info14120664